Research in User Experience Design
In this course, I learned many of the methods used by UX designers to collect information and how they interpret that information and use it to create a product. Some of these methods included think-aloud protocol, card sorting,
Project
In the main project for this course, we were tasked with comparing two similar things and determining which of the two are better, based on statistics we were to gather. I decided to compare the desktop apps from the music streaming services of Spotify and Apple Music. I had participants complete tasks like creating playlists whilst giving me their thoughts using think aloud protocol. Most were displeased with the interface of Apple Music. Most participants were satisfied with their use of Spotify. After all tasks were completed, post-task interviews were carried out as well as questionnaires like semantic differential scales, system usability scales (SUS), and usability metric for user experience (UMUX). Based on the information I gathered through these experiments, I was able to determine that Apple Music is inferior to Spotify.
